With the development and construction of the city, there are fewer and fewer children and entertainment places in the city. Children's activities are very limited, monotonous and boring. There are tens of thousands of children's consumer markets in China, and the market potential far exceeds that of the adult consumer market. According to the survey, 36% of children in urban families have entertainment spending of 900 yuan per month.
With the development and construction of the city, there are fewer and fewer children and entertainment places in the city. Children's activities are very limited, monotonous and boring. There are tens of thousands of children's consumer markets in China, and the market potential far exceeds that of the adult consumer market. According to the survey, 36% of urban children have entertainment spending of 900 yuan per month. According to relevant data, the space for children's entertainment market is about 50 billion yuan. 93% of the city’s parents want a safe place for children to take their children to participate in various game entertainment and leisure activities. In this environment, children's playgrounds came into being.
Large children's paradise is a local business circle, and then it develops with the development of commercial real estate. In addition to the advantages of geographical advantages and rich funds, the Adventure Park will be more complete and convenient. The recruitment and training of personnel is a heaven for children. The existence of large-scale children's parks is obvious, so how to survive and develop the park for children?
A reasonable position is very important
Children's parks generally choose open class business districts in recent weeks: department stores or shopping centers, large stores, community and development centers, etc. China. Usually we recommend more department stores, shopping centers or large shops. If you choose a community, the community is particularly popular with kindergarten slides, unless traffic is guaranteed, otherwise careful consideration is needed because traffic is not very good, which needs to be combined with local investors Measure yourself by the actual situation. And the use of stores usually has rent and related deduction points in two ways. If the market rent is cheap, it is very popular, and if the investor thinks that the market sentiment is uncertain, the point approach will be more secure. journey to China. Equipment - Information Network
From a large perspective, large-scale commercial real estate will be located in a second-tier city. Third- and fourth-tier cities have not involved entrepreneurs or businessmen. They can combine children's playgrounds in commercial real estate projects in the third and fourth-tier cities. This is a geographical advantage. Complementing the large-scale children's playground instead of competition, the same geographical advantage in the center is a second-tier city or surrounding city brand.
Second, the more money is not prepared, the better
Considered from the capital, many large children's parks seem rich and some people also occupy a good position, but in fact, all know that business from one project to another project, from allowing customers to two customers, even if it is possible and eroded. So money is more abundant, more money is less money, as long as the money may be rising. With the improvement of people’s living standards, people are increasingly demanding a high quality of life. High-income groups are willing to play in children’s parks with higher children’s standards because of the high image quality and high quality of large-scale slides. Can maintain the high-end image of the park for a long period of time and the normal operation of high-quality entertainment equipment stores, and remain attractive to children. Investors also do not need to spend a lot of energy to maintain equipment, save time and save energy. Of course, safety is the first.
3, the correct operation is a top priority
China trip, equipment information, network reminds you that by employing a professional normative management, or using a connected family business, its principles and requirements management is a constant, depending on the size of the playground, one can also, more detailed job responsibilities And make sure to do it as required. In this regard, small and medium-sized children's gardens can learn from large methods: 1. Standardize management to ensure a lasting paradise; 2. Actively respect the heaven's gracious service quality and strong vitality.
Fourth, marketing strategy and product collocation
At present, the large slide market has a good profit in children's playgrounds and many Chinese amusement equipment and information networks. The common point of the successful cases of the research is that the products are better-matched. Basically, the combined slides and children's games are the main items, and these two items cannot be separated. Because there are several points: Assuming a separate open children's play store, the area that forms this phenomenon is games, like cartoon cities, the need to deal with cultural licenses and business licenses and fire detection, even more boring, the second reason is placed in the parents The concept is not very good now, so although like a child, companies make money faster, but parents will not bring children to the game lobby, nor will they give children the money to play kindergarten slides for children, so there is little significance in the console. .
Assume that if you open a child naughty castle park, like many people will choose to join. The main reason for not making money is that the project is too single. When the children have been to some basic tired of playing, do not want to go, and play naughty castle with children, parents will feel very boring, the customer will soon reduce the viscosity, buy a monthly card or card, Your home.
It can be seen that both modes are difficult to survive. In fact, China—entertainment equipment, information networks, and well-invested products with children’s parks should be a static and dynamic combination. Someone first make the entire business, naughty fort, the basin is transport, the purpose of profit is a heaven for kids, then children's games are for people who will make money this kind of collocation is the best match for children in heaven, if children's paradise, It is the children's playful castle and children's games.